Terry Semel, Yahoo! Chairman and CEO, has announced the US launch of ‘Project Panama’ in two weeks.


Terry Semel, Yahoo! Chairman and CEO, has announced the US launch of ‘Project Panama’ in two weeks.

Project Panama will provide the US advertisers with a new way of ranking text ads on Yahoo!. It will enable the consumers to find more relevant text ads, according to Mr. Semel.

Project Panama will provide Advertisers with more control and visibility into their campaign performance.

Mr. Semel said: “We’re hitting an important milestone in becoming more competitive in search. We’ve also made progress in sharpening our focus to address our challenges and opportunities. The pieces of our company realignment are moving into place.

We ended 2006 outperforming the market as the largest display ad network in the world and intend to do so again in 2007. And we’re supporting our mission to connect people to their passions, their communities and the world’s knowledge with continued investment in our social media, video and mobile services.” [source]

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