Read Jeff Walker’s latest ‘Product Launch Formula’ Blog post titled “Product launches and my cracked tooth”. [Blog Post Reprint]


Jeff Walker’s latest ‘Product Launch Formula’ Blog post is reprinted here.

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Product launches and my cracked tooth

A few of days ago I told you about my cracked tooth. Well, this story just kept getting more weird by the minute…

You might remember that I was in a real rush when I sent you that email – I had a gold crown break off one of my teeth a few days beforehand, and I couldn’t get an appointment with my dentist… he was all booked up.

But then the folks at the dentist office called and woke me up super-early Thursday morning to tell me they had an 8:00am appointment available.

That’s not exactly my favorite time of day to see the dentist, but then again… when is a good time for the dentist?

And since the pain from my broken tooth was only getting worse, I wanted to get in as soon as possible.

There was only one problem… by this time I only had about 15 minutes until I needed to leave for the appointment, and I had promised to send out an email out to help promote a launch for one of my coaching students… only 15 minutes, and I still had to write the email!

And believe me, 15 minutes is nowhere near enough time for me to write an email (not to mention getting it queued up in my autoresponder.)

But it needed to get done… so I sat down and blasted through a quick message – basically telling everyone that I couldn’t write a promotion since I was late for the dentist!

By the time I got that email ready to go and then ran out the door and jumped in my car, I was about 10 minutes late. I was a 30 minute drive from the dentist, and it was already 7:40am. I don’t like being late, but I figured I was OK.

But that’s when things really started to fall apart.

I had been driving for about 10 minutes when I got a call from my wife Mary… she was calling to make sure I had remembered to take the gold crown when I left for the dentist.

ARGHHHH!

In all my rushing around, I had completely forgotten the crown!

And since I was hoping that the dentist might be able to just pop it back on my tooth, I really needed to have it with me.

So I did an instant u-turn… and it wasn’t exactly the safest maneuver I have even made (I was on a two-lane 65 mph highway.) Thank goodness there weren’t any traffic cops around… and that I didn’t get myself killed.

As I was racing home I called Mary and asked her to grab the crown and meet me outside with it when I drove up. I had left it in a plastic baggie on the kitchen counter.

Mary called back a few minutes later to tell me she couldn’t find the crown – there was no baggie on the counter.

DOH!

I said “What do you mean? It’s sitting right out on the counter in a sandwich baggie!”

But when I got home… it wasn’t there.

Then a thought occurred to us – my daughter had made her school lunch on the counter that morning… maybe she used the sandwich baggie with my crown in it when she made her lunch!

That HAD to be it.

Of course, by this time I had missed my appointment, so I called up the dentist and told them I was trying to track down the crown in my daughter’s lunch.

The folks at the dentist office got a good laugh out of that. 🙁

After a few frantic calls to the school we got a hold of my daughter. She inspected her lunch – no gold crown to be found anywhere in the lunch.

Now I was getting desperate. Where was it?

Mary and I went through the entire house, looking for that stupid baggie with my gold crown.

No luck anywhere.

Finally, an hour or so later we found it… in the garbage, still in the baggie! Apparently we had an overly zealous organizer in the kitchen (ie, Mary) who saw what looked like an old empty baggie on the counter and tossed it in the trash.

After calling the dentist back with my sob story, they were able to get me in at 11:00am.

And when I finally made it in for that appointment, you can bet the entire staff in the dentist’s office had a good laugh at my misadventures.

In any case, the GOOD news was that they were able to put the crown back in. The bad news is that it was only temporary, and I need to get a new crown put in.

(Maybe I should auction the old one off on Ebay for charity!?!)

The funny thing is that all of this dental weirdness took my mind completely off my coaching student’s big launch that day.

In fact, I didn’t even check in with him until late that afternoon… probably eight hours into the launch. That didn’t matter, of course, the launch had some HUGE momentum… and it was a roaring success. In fact it became the latest “million dollar launch.”

Of course, I can just hear it now…

“It’s just another Internet Marketing guru launch.”

But THAT completely misses the point. This launch was done by a couple of guys with no “name recognition” and no list. The only thing they had was a good product and a good story.

So they used that product and story to get the attention of a bunch of folks who DID have a list and who DID have name recognition. The result was a seven figure launch.

But let’s forget about seven figures right now… and let’s even set aside six figures. Because I know that not too long ago my mind couldn’t even fathom those types of numbers. And I figure that a lot of folks reading this probably feel the way I used to.

And the plain truth is lots of launches in tiny little niches are a lot smaller. They don’t do six or seven figures.

But even though the numbers are smaller, these launches are still amazingly powerful.

In fact, they can literally launch entire businesses. They can give you instant momentum. They can take a business that’s dead in the water and instantly turn it into a powerhouse.

But rather than me telling you about it, how about if I show you instead. Here are some real-life, real-world case study examples…

* Randy Pryor – a $30k launch in an obscure niche. See the Case Study here:

http://productlaunchformula.com/jw/case1.html

* Orion Williams – a Photoshop tutorial product. See the Case Study here:

http://productlaunchformula.com/jw/case2.html

* Chet Womach – launching in a little hobby niche. See the Case Study here:

http://productlaunchformula.com/jw/case3.html

* Leslie Karsner – with a product on how to write love letters. See the Case Study here:

http://productlaunchformula.com/jw/case5.html

* Jason Moffat – a launch that did $2850.40 from a list of 600 people. See the Case Study here:

http://productlaunchformula.com/jw/case7.html

* Chuck Smith – did two launches for “quilting” products that did more than $7,000. See the Case Study here:

http://productlaunchformula.com/jw/case10.html

* Ray Edwards – used a launch to buy his wife a new Honda. See the Case Study at this link:

http://productlaunchformula.com/jw/case13.html

Those are just a few of the examples I have on file. There are lots more. But I figure that should be enough to get the wheels turning inside your head.

What would your business look like if you had one of these product launches?

best regards, Jeff Walker

P.S. You might wonder why I am on this “product launch crusade”… well, let’s just say that I’ve seen over and over again how one single product launch can completely transform a business. Or give a new business instant momentum.

This stuff changes lives.

And I have seen it over and over in just about every niche you can imagine.

It might seem almost magical… but it isn’t magic. It’s a step-by-step process that has worked over and over for all kinds of everyday people in all kinds of businesses.

Here is the link for Product Launch Formula:

http://productlaunchformula.com/jw/index.html

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*IMNewswatch would like to thank Jeff Walker for granting permission to reprint the blog posts.

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