MarketingSherpa has released a new case study: “Best B-to-B Direct Marketing Program of 2007 — How to Combine Search + Web + Postal + Telemarketing + Email”. [Case Study]


MarketingSherpa has released a new case study: “Best B-to-B Direct Marketing Program of 2007 — How to Combine Search + Web + Postal + Telemarketing + Email”.

MarketingSherpa Case Study Summary

“Is your marketing responsible for getting orders directly from smaller accounts, without relying on a field rep to close the deal?

If so, here’s a practical Case Study for you to swipe ideas from. Discover how a B-to-B marketer in the electronics field cleverly combines search marketing, Web offers, direct postal mail, telemarketing, plus a nine-step email series to land loads of new $1,300 accounts per year.” []

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MarketingSherpa Case Study: Best B-to-B Direct Marketing Program of 2007 — How to Combine Search + Web + Postal + Telemarketing + Email is a research firm publishing real-life Case Studies, practical know-how and benchmark data on what works in marketing today.

 

 

 

 

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