McCarthy’s latest ‘System Video’ Blog article titled “Robert Metcalfe on Internet Video” is reprinted here. [Article]


McCarthy’s latest ‘System Video’ Blog article is reprinted here.

Robert Metcalfe on Internet Video

Bob Metcalfe invented Ethernet way back in 1973.

Before that, he worked on ARPANET, the forerunner of the Internet.

In addition to being an under-geek, Bob is also a master salesman.

Let me quote something about Bob from Emanuel Rosen’s excellent book “Anatomy of Buzz.”

“Bob Metcalfe, father of Ethernet and founder of 3Com, told Scott Kirsner how young MIT engineers often came to him for advice.

After they go through his six-story town home in Boston’s Back Bay, many of them say something like “Wow! What a great house! I want something like Ethernet.”

At this point Metcalfe has to sit down and explain, “No, I don’t have this house because I invented Ethernet. I have this house because I went to Cleveland and Schenectady and places like that. I sold Ethernet for a decade.”

OK, with that as a background, listen carefully to what Bob has to say about video and salesmanship, especially in the post script at the very end of the interview. Profound stuff.

Ken

Ken McCarthy

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter

*IMNewswatch would like to thank Ken McCarthy for granting permission to reprint the latest article.

Sharing is caring