Performics: Affiliate Consumers are 43% More Likely to Convert into Sale
Affiliate consumers are 43% more likely to convert into a sale than consumers directed by other referrals, according to a Performics study.
Affiliate consumers are 43% more likely to convert into a sale than consumers directed by other referrals, according to a Performics study.
Performics Study Findings
Key findings of the Performics study include:
– Affiliate shoppers are 17% more likely (than the average Internet user) to have average household income of $75,000
– Affiliate shoppers are 4% more likely to have children in their households than the average Internet users
– Affiliate shoppers’ average online order value was higher than that of the general Internet users.
Chris Henger, vice president of affiliate marketing, Performics, said: “Affiliate marketing, the oft unsung workhorse of online marketing, has been one of the most dependable, consistent and predictable merchant customer acquisition channels since the late 90s,
Our clients consistently meet their online marketing goals via effective affiliate marketing and our more than 300 advertisers recognize the high value customers this cost effective channel delivers. This research essentially provides the industry with a data-driven, third-party profile, of the affiliate consumer”. [source]
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Performics Press Release
About Performics
Performics is a performance-based marketing division of DoubleClick. Performics provides online marketing services and technologies for leading multi-channel marketers.
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