John Marshall, ClickTracks Founder and CEO, is having a free online class “Paid Search Marketing 101: How to use paid search without breaking the bank” today at 10 am ET.


John Marshall, ClickTracks Founder and CEO, is having a free online class “Paid Search Marketing 101: How to use paid search without breaking the bank” today at 10 am ET.

ClickTracks Announcement

“In the class John will teach the basics of PPC advertising from first set-up to analysis and maintenance. You will learn the fundamentals that apply to Google AdWords, Yahoo! Search Marketing and MSN AdCenter pay-per-click advertising.” [source]

Class Details

Day / Date: Tuesday, January 23, 2007

Time: 7:00 am PT / 10:00 am ET / 3:00 pm UK

Mr. Marshall will teach the following lessons:

– How to start your first ads

– How to avoid click fraud and other cost inflation problems

– How to decide which keywords to use for your ads

– How to measure the performance of your PPC ads

– When to adjust the attributes of an ad or campaign.

Mr. Marshall will present the same topic on both the days.

Post Related Link

ClickTracks Press Release

ClickTracks Training Registration Page

About ClickTracks

ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings.

 

 

 

 

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