eMarketer has released a new research report: “Online Privacy and Security: The Fear Factor”.


eMarketer has released a new research report: “Online Privacy and Security: The Fear Factor”.

eMarketer Research Report Summary

“Today many consumers feel as if Wild West-like lawlessness is pervading cyberspace. Identity theft continues to be a threat, with e-mail phishing scams on the rise and keylogging a growing menace. Marketers are hard at work assessing the impact of these cracks in Internet security, particularly their affect on retail e-commerce.

eMarketer estimates that more than a third of US Internet users, ages 14 and up, do not buy online. Concerns over the security and privacy of personal information keep many of them from becoming online consumers and, whether the danger is real or imagined, it’s a huge concern for online retailers.” [source]

eMarketer Report – Key Questions

Key questions the ‘Online Privacy and Security’ report answers include:

– ‘What is the size and nature of the online security threat?

– How are privacy and security concerns constraining and altering online shopping?

– What impact are e-tailer responses having on consumer trust in online shopping?

– Which online segments are most at risk?

– Will the threats abate or get worse?’.

Report Price: $695.00

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eMarketer Report: Online Privacy and Security

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.

 

 

 

 

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