JupiterResearch Report: ‘The Road to Relevance’

JupiterResearch has released a new research report: “The Road to Relevance: Exploring Effectiveness of Integrated Marketing”. [Research Report]

JupiterResearch has released a new research report: “The Road to Relevance: Exploring Effectiveness of Integrated Marketing”.

JupiterResearch Report Summary

“Marketers must adopt new tactics to improve campaign results in a cluttered channel. Consumers will continue to vote with their attention and wallets, and marketers continuously broadcasting irrelevant messages to the same clients will surely be the first to experience degradation of performance.” [source]

JupiterResearch Report – Key Questions

Key questions the “The Road to Relevance” report answers include:

– ‘How sophisticated are e-mail marketers that work with outsourced providers?

– What is likely to happen to e-mail production costs during the next two years?

– How can marketers improve the relevance of their mailings while containing costs?’.

Report Price: $750.00

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JupiterResearch Report: The Road to Relevance

About JupiterResearch

JupiterResearch provides research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.