Forrester Research has released a new research report: “The State Of Web Experimentation, 2006”.


Forrester Research has released a new research report: “The State Of Web Experimentation, 2006”.

Forrester Research Report Summary

“Forrester surveyed members of our Web Analytics Peer Research Panel about their use of Web experimentation tools. Most companies already do some testing and expect to do more in 2007. Their focus: testing the effectiveness of design elements.

What are these firms looking for in an experimentation tool? Minimal overhead and support for sophisticated, multipage experiments. As demand for better testing tools grows, we expect a rush of activity from a wide variety of vendors.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Most Respondents Do Web Experimentation And Plan To Do More

– Figure 2: Design Elements Top The Web Testing Agenda

– Figure 3: Few Respondents Currently Use Comprehensive Web Experimentation Platforms

– Figure 4: Reliability And Integration Are Top Criteria For Selecting Testing Tools

– Figure 5: Partitioning Traffic And Support For Multipage Tests Are Key Features’.

Report Price: $279.00

Report Length: 6 pages

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Forrester Research Report: The State Of Web Experimentation, 2006

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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