MarketingSherpa Blog Post: ‘Search Marketing & At-Work Coupon Campaigns’
The latest MarketingSherpa blog post is titled: “Search Marketing & At-Work Coupon Campaigns — Redemption Rate Data & Five Useful Hotlinks”.
The latest MarketingSherpa blog post is titled: “Search Marketing & At-Work Coupon Campaigns — Redemption Rate Data & Five Useful Hotlinks”.
Anne Holland, President, MarketingSherpa, says: “Roughly 20% more coupons are redeemed this time of year than any other. But, according to a fascinating data report from CMS (see hotlink below), your redemption rate can range from a low 0.22% to 20% or higher depending mainly on the big three factors:
a. distribution method — in-store instant redemption pulls the best
b. coupon value — higher usually does better
c. expiration date — longer is preferred for print coupons”. [Read the Complete Post]
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