Forrester Research is going to hold a teleconference ‘Upgrading Your Lead Management Technology’ on Tuesday, December 5 at 11:00 am – 12:00 pm Eastern time.


Forrester Research is going to hold a teleconference ‘Upgrading Your Lead Management Technology’ on Tuesday, December 5 at 11:00 am – 12:00 pm Eastern time.

Forrester Research Announcement

“Forrester research results from 252 business-to-business marketers shows firms with mature lead management processes are more than twice as productive as firms where process maturity and consistency lag behind. But what role does technology play in upgrading lead management? Should firms focus first on process, people, and culture issues and bring technology into the picture later? This presentation looks at which technologies firms are adopting to improve lead management and where leading firms out to look next to refine their processes further.” [Upgrading Your Lead Management Technology]

Forrester Research Teleconference Details

Teleconference Agenda:

– Why are mature firms more productive with lead management?

– Which technologies do mature firms adopt earlier?

– What is the relationship between technology, people, process and culture?

– What does Forrester’s view of the lead management technology backbone look like?

Day/Date: Tuesday, December 5, 2006

Time: 11:00 am – 12:00 pm Eastern time

Cost: $250

Teleconferences require an internet connection and a phone line.

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Forrester Research Teleconference: Register for the Teleconference

Forrester Research

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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