Forrester Research has released a new research report: ‘Online Vacation Package Buyers Look Beyond Price’.


Forrester Research has released a new research report: ‘Online Vacation Package Buyers Look Beyond Price’.

Forrester Research Report Summary

“Forrester’s North American Consumer Technology Adoption Study (NACTAS) data shows that 22% of US online leisure travelers bought a vacation package in the past year, and 45% of US package buyers booked a package online. What motivates package Bookers? Surprisingly, it’s not a rock-bottom deal – today.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

‘Figure 1: US Leisure Travelers Prefer Flexible Packages

Figure 2: Package Bookers Are More Likely To Be Male And Entertainment-Motivated

Figure 3: Package Bookers Value Brand More Than Non-Package Bookers’.

Report Price: $249.00

Report Length: 10 pages

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Forrester Research Report: Online Vacation Package Buyers Look Beyond Price

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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