Advertising spendings on newspaper Web sites increased by 23% to $638 million in the third quarter of 2006, according to the Newspaper Association of America.


Advertising spendings on newspaper Web sites increased by 23% to $638 million in the third quarter of 2006, according to the Newspaper Association of America.

NAA Data

NAA has provided the following data:

– In the first nine months of 2006, online advertising spending on newspaper Web sites increased by 30% compared to the same period in 2005

– Print and online ad spend totaled $11.8 billion for the third quarter of 2006 (1.5% decrease)

– Spending for print ads in newspapers totaled $11.1 billion (2.6% decrease).

John F. Sturm, President and CEO, NAA, said: “Newspaper publishers are winning on the Web, as newspaper sites continue to attract consumers looking for immediate access to news and information,

Publishers have generated more than 5 percent of their total advertising dollars through their online properties since the beginning of the year, demonstrating that newspapers are monetizing their strong online properties. This is our tenth consecutive quarter of double digit online ad spending increases and we expect this upward trend to continue as publishers build brand loyalty with Internet properties that consumers and advertisers value”. [source]

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NAA Press Release

About NAA

The Newspaper Association of America is a nonprofit organization representing the $55 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada.

 

 

 

 

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