Yahoo! has announced a partnership with consortium of 150 newspapers across the US to deliver search, graphical and classified ads to consumers in the communities they live and work. The consortium and Yahoo! will work together to provide search, content, and local applications across the newspapers’ Web sites, according to Yahoo!.


Yahoo! has announced a partnership with consortium of 150 newspapers across the US to deliver search, graphical and classified ads to consumers in the communities they live and work.

The consortium and Yahoo! will work together to provide search, content, and local applications across the newspapers’ Web sites, according to Yahoo!.

Yahoo! and the consortium will work together in the following capacities:

– Advertising: Use of Yahoo!’s technology platform to sell online advertising for the newspapers’ Web sites

– Search: Use of Yahoo!’s search monetization functionality on newspaper Web sites

– Local: The Newspaper sites will offer Yahoo!’s local products such as Yahoo! Local listings, Yahoo! Maps and Event Listings

– Content: The consortium will use Yahoo!’s network to distribute the newspapers’ content in areas such as Yahoo! Search results, Yahoo! News and other content verticals.

Advertising Opportunities

“The first element of the partnership to be implemented will provide advertisers who list jobs in any of the consortium’s newspapers the ability to also post their jobs on Yahoo! HotJobs and throughout the Yahoo! network.

Advertisers will be able to use contextual, streaming and interactive media to engage candidates and can also leverage RSS feeds, job search agents, newsletters and job recommendation engine results.” [source]

Conference Call

The newspaper consortium will host a conference call and Webcast, with participation from Yahoo! executives, at 1:00 pm EST today.

A live Webcast of the conference call, and a presentation, will be available at www.belo.com/invest.

Post Related Link

Yahoo! Press Release

About Yahoo!

Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

 

 

 

 

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