Read Cody Moya’s article titled “AdSense and the importance of learning from experts”.


Cody Moya’s article is reprinted here.

AdSense and the importance of learning from experts

As with many other aspects of life, the best way to learn about virtually anything is to learn from those who have been there and done that. Whether you are learning to ski, learning to use a new software package or learning to market your web site, there is simply no substitute for first hand knowledge.

When it comes to deriving revenue from programs such as Google AdSense, the differences could not be more stark. While many of those who sign up for AdSense accounts end up making less than $20 or $30 per month, others are raking in four or even five figures each and every month. There are of course many things that account for these differences, and chances are good that the people making those huge numbers got there through perseverance and hard work. Learning from those winning AdSense veterans is a great way to jump start your earnings and increase your level of knowledge.

One of the things that many of the most successful AdSense account holders have going for them is a good knowledge of which keywords to build into their web sites and web site content. There are many ways to track keywords, of course, and lots of commercial sites promise to give you the best and most lucrative keywords for a price. One of the most effective ways to track keywords in real time, however, is to simply sign up for a Google Adwords account. After your account has been approved, you simply type a keyword in and run the traffic analyzer. This tool in turn tells you how much you would need to pay for that keyword. By carefully tracking the keywords related to your web sites the sites can be optimized for maximum AdSense revenue. This can be quite a powerful strategy, since the highest value keywords will provide the highest payouts.

After the sites have been optimized for web search and AdSense, and after they have been approved for the program, it is important to play with the look and feel of those ads to make them truly a part of your web site. This is one thing that many people overlook, and some people do not even realize that it is possible to change the appearance of the ads. It is actually quite possible to format the ads just about any way you want, however, and it is definitely worth your while to do so. Properly formatting the ads can dramatically increase click through rates and therefore AdSense earnings.

In general, the most successful AdSense participants have found that the less the ads look obviously like ads the better they do. That is why small changes, such as eliminating the borders and lines around the ads, and changing the color and font of the ads to match your own web site, can have such a profound impact. Of course every web site will be different, as will every set of AdSense ads, so it is important for each web site owner to experiment on their own in order to come up with a winning formula.

Since coming up with that winning formula will likely involve lots of little tweaks, some of which work and some of which do not, it is a good idea to keep some sort of written record detailing the changes that have been made to the ads. That way when a good formula is found it will be easy to carry that formatting over to existing and future ads.

ABOUT THE AUTHOR:

Cody Moya writes about “Adsense Tips” in his free 25 parts course. You can sign up for his free “Adsense Tips” and get additional information at his website: http://FreeInternetMarketingCourses.com

*IMNewswatch would like to thank Cody Moya for granting permission to reprint this article.

 

 

 

 

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