Emma McKeithen, Account Coordinator at Google CPG, has provided an explanation of Google Print.


Emma McKeithen, Account Coordinator at Google CPG, has provided an explanation of Google Print.

McKeithen says, “As you probably already know, Google announced an alpha test of Google Print this week. We think a couple of notable points are the number of newspapers that have signed up to participate and the targeting and real-time reporting capabilities that advertisers can use.

The ability to target precisely and measure effectiveness are core attributes of AdWords (and online advertising in general), so it’s great to see these capabilities extended to the print medium. Even better, we already have some CPG clients signed up to test it. We’ll share more news on this when we can.” [source]

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