DoubleClick, a provider of digital marketing technology and services, has announced that DART Motif for In-Stream, DoubleClick’s new publisher solution for managing video ad serving, will support the Ad-ID coding standard.


DoubleClick, a provider of digital marketing technology and services, has announced that DART Motif for In-Stream, DoubleClick’s new publisher solution for managing video ad serving, will support the Ad-ID coding standard.

This will enable publishers using DART Motif for In-Stream to allow advertisers and agencies compare their online video campaign results with their offline, TV advertising campaigns, according to DoubleClick.

Ad-ID is the universal advertising coding standard developed the Association of National Advertisers, and the American Association of Advertising Agencies.

DART Motif for In-Stream

“DART Motif for In-Stream is designed to allow publishers to offer measurable and differentiated streaming video inventory to advertisers, while also providing industry-leading metrics and unique in-stream video ad effects.” [source]

David Rosenblatt, CEO, DoubleClick, said: “With the rapid movement of television advertising dollars online, clients want a bridge between the two media,

Using a television-based standard for scheduling and reporting online video advertising makes financial and accountable sense to both buyers and sellers in the online medium”. [source]

Post Related Link

DoubleClick Press Release

Related IMNewswatch Post

DoubleClick Launches ‘DART Motif for In-Stream’

About Ad-ID

The Advertising Digital Identification ensures more advertising runs as planned by avoiding errors in the identification, scheduling, and airing of advertising and generates efficiency by reducing the time spent identifying, trafficking, and tracking advertising.

About DoubleClick

DoubleClick is a provider of digital advertising technology and services. DoubleClick provides technology and services that enable marketers, agencies and web publishers to work together and profit from their digital marketing investments.

 

 

 

 

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