Click Forensics has launched ‘Click Forensics 4.5’, a new version of its enterprise-class click fraud detection service.


Click Forensics has launched ‘Click Forensics 4.5’, a new version of its enterprise-class click fraud detection service.

Click Forensics 4.5 – Features

Key features of Click Forensics 4.5 include:

– Enables advertisers to distinguish the click fraud rates of pay-per-click campaigns

– Enables advertisers to adjust their campaign spending to maximize return on investment.

– Advertisers and agencies can compare their campaign information with industry click fraud data

– Enhanced Summary Reporting shows the PPC campaign conversion rates

– Site Origination Reporting shows advertisers the sites from which potential click fraud is originating

– Cost-Per-Click Data, an automated keyword cost import process optimizes keyword costs with threat levels.

Tom Cuthbert, President, Click Forensics, said: “With Click Forensics 4.5, organizations can see if certain affiliate sites are driving low-quality traffic to their ads and then make decisions on where the ads appear in the future.

This helps better protect their investment in PPC advertising and improve the overall performance of their campaigns”. [source]

More information about Click Forensics 4.5 is available at www.clickforensics.com.

Post Related Link

Click Forensics Press Release

About Click Forensics

Click Forensics is a provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay per click fraud.

 

 

 

 

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