Forrester Research has released a new research report: ‘The Email Marketing Vendor Landscape: A Directory Of Specialists In Email Marketing Delivery And Services’.


Forrester Research has released a new research report: ‘The Email Marketing Vendor Landscape: A Directory Of Specialists In Email Marketing Delivery And Services’.

Forrester Research Report Summary

“Email marketing software vendors and service providers deliver the technology, delivery assurance services, measurement tracking, and strategic advice necessary to create and deliver competitive email programs. In December 2005, we published a detailed evaluation of nine of the largest email marketing ASPs – but buyers have dozens of other choices.

This report provides data on average email budgets and vendor sourcing habits, basic information on 47 vendors – including agencies, ASPs, and software providers – and a set of key questions to help potential buyers determine the right vendor shortlist.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Most Firms Outsource Email Marketing

– Figure 2: Email Staff And Fees Vary

– Figure 3: Improving Email Integration And Benchmarks Are Top Marketer Concerns

– Figure 4: Few Marketers Use Email White Lists

– Figure 5: The Largest Vendors Own Most Of The Email Marketing Market

– Figure 6: Email Landscape Directory’.

Report price: $775.00

Report Length: 18 pages

About Forrester Research

source is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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