‘How To Maximize The Value of Articles Published On Your Blog’ – Pohlit’s Article

Read Steve Pohlit’s latest ‘Blogging For Profits issue #13’ article titled “How To Maximize The Value of Articles Published On Your Blog”.

Steve Pohlit’s ‘Blogging for Profits issue #13’ article is reprinted here.

Blogging For Profits Issue # 13
How To Maximize The Value of Articles Published On Your Blog

What do all web sites and blogs making money have in common? They offer valuable information and market that value very effectively. Even sites that are hugely successful selling products like Ebay and Amazon fuel their success by providing information relevant to the product offer. I am not discounting the heavy investment in building the brand. However, there have been many attempts to build brand without valuable content and those businesses are now marked with tombstones.

If you do not have the bank account of an Amazon, Ebay, Google, etc.? What are the best practices for maximizing the value of the content developed for your target audiences?

It is no secret that that after the first half dozen or so issues of Blogging for Profits, there was no master plan for this series. I simply set a goal of developing topics relevant to the businesses interested in using a blog as one of the tools for growing revenue and profits.
As the series progressed, I continued to research information marketing principles. It is clear there is a huge opportunity for leveraging original content developed for your blog into other valuable informational products.

Dan Kennedy reports in the September issue of his No B.S. Marketing newsletter on a subscriber who experienced a huge increase in his business simply by taking the content of his on line newsletter and mailing it to his subscribers. Print media is growing in value. Of course digital media is exploding.

You can turn the content from your blog into the engine for your money machine by providing the same content in:

Print newsletters
Personal letters via direct mail
Postcards
A physical book
Ebook
Podcast
Video

I know what you are thinking. “But Steve, My Business Is Different.” Bill Glazer, who partners with Dan Kennedy on many projects started me thinking about the “my business is different argument.” If that is what you think, I hope one day soon you change your thinking. If you don’t that is ok. If you do you will make a lot more money.

I continually stress the importance of use the principles of direct response marketing in your copy regardless where that copy appears. Following direct response principles will increase your revenue and profits. Even if you think you know these principles and even if you think you are a successful direct response marketer, you will benefit from reading Dan Kennedy’s No B.S. Marketing Newsletter. Register for a free three month subscription here. If you think this issue or any other issue of Blogging For Profits is about selling subscriptions to Dan Kennedy’s newsletters, you are nuts.

Several weeks ago, I received a call from a lady whose name is let’s say Susan. Susan has a business offering a number of products and services. She has a website that some graphic designer said would help her business. Susan doesn’t know me from Adam and had never read a word of anything I had written. A person familiar with my work suggested to Susan that she call, since she needed to improve traffic and conversion (profits) for her off line business.

When a lady with a great voice and wonderful accent calls me they automatically qualify for the extended free consultation program. In short, I suggested a few enhancements to her online marketing and she said “Steve just do it!” The compensation arrangement is fair and now that basic fixes have been implemented, we are working on a comprehensive business strategy. All of this because one of my readers associated my copy with Susan’s business needs.

In the first three days of this week I received three calls to book time I did not immediately have available. In one instance a business was facing a perceived crisis. For that business I am setting up a process that will give that business owner the comfort he needs for the next two weeks and then we can structure a longer term solution.

Did each of these opportunities result from people reading Steve Reports, Blogging for Profits or How To Increase Profits by 30% or More In 90 Days or Less? Two out of three did and all of the calls resulted from people responding to the principles detailed in each of those resources that are still absolutely free. Find them all at www.stevereports.com

Am I doing all that I recommend you to do? I am a business development consultant. My expertise is telling and showing others what to do to make more money. I eventually follow most of my own advice. So if I do not follow all of my own advise consistently, how do I know it works? Great question! It works because I see evidence of it everyday. Actually you also see that evidence if you think about it.

Is this the last issue of Blogging for Profits?

Absolutely Not! The next issue will be “How To Use Your Blog To Grow Revenue and Profits by Tracking Open Projects” or “Blogs… The Ultimate Management System!”

Steve Pohlit, Business Development Consultant
“Helping Companies Increase Profits by 30% or More in 90 Days or Less”

Steve Pohlit

Steve Pohlit, Business Consultant
www.stevepohlit.com
www.stevereports.com
www.successtips.us
P.S. My mini series “How To Increase Profits by 30% or More in 90 Days or Less” details the steps used by my clients to achieve improved business performance. This mini-course is complementary. Subscribe at www.stevepohlit.com

* IMNewswatch would like to thank Steve Pohlit for granting exclusive permission to reprint this latest article.