Read Cody Moya’s article titled “The Power of Audio Books for Drivers”.


Cody Moya’s article is reprinted here.

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The Power of Audio Books for Drivers

When it comes to the popularity of audio books perhaps nothing has spurred on their popularity more than the fact that we are all spending more and more time in our cars. The length of the average commute has increased a great deal in the couple of decades since audio books first came on the market, and this has led more and more people to look to audio books to keep them company on those long drives.

Audio books are a great way to enjoy the latest bestsellers, to optimize your time management abilities and to enhance your learning abilities. With the latest survey predicting that the average commuter will spend a mind boggling 62 additional hours stuck in traffic and going nowhere, each and every year, it is easy to see why the market for audio books of all kinds remains so strong.

All this time stuck in traffic, along with time spent doing housework, working outdoors and otherwise engaged, adds up to a great opportunity for those who are good at creating, marketing and selling audio books. It is quite obvious that there is a thriving market for such books, and this means that those who are able to design and market audio books most effectively can enjoy great success in the world of business. It all boils down to knowing how to market your business most effectively, and knowing who your customers are.

Knowing your customer base is an essential part of any successful business, and it is perhaps even more important to those in the audio book business. For instance, the audio book marketplace is among the most highly segmented in the world, perhaps even more so than that of the traditional book marketplace. It is important for the prospective operator of an audio book business to determine whether to specialize in a particular niche category or to sell more general purpose audio books.

Both approaches to the world of audio books have their advantages and disadvantages of course, and it is important to research the market, and the competition, carefully before getting started. Those who decide to sell general purpose audio books will have the advantage of a larger potential audience, but there will also be more competitors already in the marketplace.

Specializing in a niche audio book market has its own set of advantages and disadvantages. While the market for niche audio books will of course be smaller, the clientele tends to be more knowledgeable and more educated in their area of expertise. In addition, the level of competition in the smaller niche areas of the audio book market is likely to be much less, so it is important to consider your various options carefully.

Selling audio books can be a lucrative business opportunity, but it is important to know how to market the business effectively, and how to provide customers with what they want. Understanding and meeting the needs of customers is an essential part of any business, and the audio book business is certainly no exception.

ABOUT THE AUTHOR:

Cody Moya writes about “How To Profit From Audio Books” in his Free Courses on Internet Marketing. You can sign up for his free Courses and get additional information at his website: http://FreeInternetMarketingCourses.com

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*Imnewswatch would like to thank Cody Moya for granting permission to reprint this article.

 

 

 

 

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