Inside AdWords Blog Post: Troubling findings on how some third parties detect click fraud

The latest Inside AdWords Blog post is titled “Troubling findings on how some third parties detect click fraud”.

The latest Inside AdWords Blog post is titled “Troubling findings on how some third parties detect click fraud”.

Blake, Inside AdWords crew, says: “Shuman Ghosemajumder, Business Product Manager for Trust & Safety, returns today with important information regarding third party detection of click fraud:

A rigorous technical analysis by Google engineers has found fundamental flaws in the work of several click fraud consultants – flaws that help explain why widely quoted estimates of the size of the click fraud problem are exaggerated. We would like to share this research so that advertisers can be aware of these problems and so these consultants can use the information to improve their services.

We provide detailed analysis and explanation of this work here. Two key findings are below, which explain the fundamental flaw we have seen in all of the reports we examined – fictitious clicks: events which are reported as fraudulent, but are never recorded or charged as ad clicks by Google”. [source]

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