Benjamin Pfeiffer’s latest blog post is titled “Market Trends: Conformity Of PPC Search Marketing Creatives – Short vs. Long?”.


Benjamin Pfeiffer’s latest blog post is titled “Market Trends: Conformity Of PPC Search Marketing Creatives – Short vs. Long?”.

Pfeiffer says, “The is some interesting discussion over at SEW Forums you might want to check out. It is discussing the trends of the major PPC providers in terms of the lengths of their ad creatives and how over time they have gotten shorter or even longer at times. Yahoo in particular seems to want to shorten its creatives while Google on the other hand wishes to test longer versions of its ads including many variations in between”. [source]

Link

Go to Search Engine Roundtable to read the complete post.

 

 

 

 

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