Kulzer’s Blog Post: Open Rates By List Size

Tom Kulzer’s ‘Aweber Communications’ Blog latest post is titled “Open Rates By List Size”.

Tom Kulzer’s ‘Aweber Communications’ Blog latest post is titled “Open Rates By List Size”.

Kulzer says, “Ever wish you could see how your open rates compare with other publishers who have similar sized lists?

Most studies I’ve come across list open rates cumulatively regardless of the size of the subscriber base. Unfortunately that doesn’t account for the huge difference in open rates for lists of different sizes”. [source]

Link

Go to source to read the complete post.