Bly’s Blog Post: Do B2B Customers Buy With Their Head or Their Heart?

Bob Bly’s latest Blog post is titled “Do B2B Customers Buy With Their Head or Their Heart?”.

Bob Bly’s latest Blog post is titled “Do B2B Customers Buy With Their Head or Their Heart?”.

Bly says, “A car commercial I heard on the radio this morning said: “Buy with your head, drive with your heart.”

This is an old debate: do people buy based on logic or on emotion?

Most marketers agree that consumer purchases are heart driven”. [source]

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