Atlas has received ad measurement accreditation from the Media Rating Council.


Atlas has received ad measurement accreditation from the Media Rating Council.

According to Atlas: “MRC accreditation certifies that Atlas technology adheres to the marketing-industry standard for counting interactive advertising impressions and that its processes supporting this technology are accurate.” [source]

The ad measurement guidelines are developed by Interactive Advertising Bureau.

Karl Siebrecht, President of Atlas, said: “Completing the auditing process and achieving MRC accreditation is an important, necessary step toward a universal measurement system vital to the successful, long-term growth and maturity of the interactive advertising industry.

This is the most recent example of how Atlas continues to be committed to leading the industry in delivering meaningful solutions in managing and tracking interactive marketing”. [source]

Atlas provides technology solutions for online campaign management, rich media, search marketing, landing page optimization.

LINKS:

To read the complete press release, click here.

To visit Atlas website, click here.

 

 

 

 

 

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