Read James Brown’s latest blog post titled “Are One Time Offers (OTO) Killing Internet Marketing?”.


James Brown’s latest blog post is reprinted here.

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Are One Time Offers (OTO) Killing Internet Marketing?

This serious question was recently put to me by a well regarded internet marketer. I won’t mention names but I do think its a very genuine and interesting question we as an industry should be asking ourselves…

In particular since the launch of Mike Filsaime Butterfly Marketing system there literally has been an unprecendented flood of One Time Offer usuage. Now I know very well that Mike isn’t the inventor or the first guy to use a One Time Offer in his marketing mix. Its been around as long as I’ve been online (since 1997). Its also been heavily used by offline direct marketers for quite some time well before the internet came along.

However, personally I do think the marjority of One Time Offers currently being presented suck eggs big time. They are usually ill thought out with no originality or exclusive products on offer. Its just the same stuff repackaged or on offer at a dozen other web sites.

There are basically a couple of factors that DO make a One Time Offer work & “scream like a choir boy that just been hit in the frog & toad”. First, its truly got to represent DAMN good value for money. Second, they’ve got to be highly original products/services & only available here, right now. Preferably they’ve got to be highly in demand tools or products for your target market/niche.

The price range of most OTO’s seems to be in many cases between $97 – $147. Personally I do feel this is a little high. I truly feel your OTO should be priced between $37 – $77. I can hear many people screaming already “YES… but that cuts down the affiliate & my commission”… again many people are missing the point of what a OTO really is.

We all know the cost of acquiring a new customer is much higher than marketing to exisiting ones. The real goal of a OTO is to acquire a large database of new paying customers quickly & as cost effectively as possible!

Why not pay out 70 – 85% to your JV partners or affiliates? Don’t be greedy. Leave a little to cover your costs but at the same time you will encourage a large number of JV partners to send you their traffic & for you to convert them into customers. These customers will buy from you many, many times if they feel they’ve been initially treated incredibly well in the begining – The Law of Reciprocity.

Remember, you want to be giving back to your JV Partners 10 times the value of what they deliver. Carefully think about what you are offering and see how you can turn your JV partners into lifelong contributors of your marketing success. Put yourself in their shoes and truly ask yourself the hard questions. Like, “Why should I offer this to my lists I’ve worked so hard to build?”

What value can you deliver back to your JV Partners?

Here’s some ideas…

a) Offer cash incentives (competition/contest)

b) Reciprocal Mailings

c) A % of subscribers for sales achieved

d) Reciprocal Links

e) Complimentary access to your OTO/sale products

f) Gift cards, free stuff, electronic gadgets

These are just some ideas to get you started. Remember, plan your next OTO launch with two people in mind. Your potential future customers & your JV partners in success.

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Go to James Brown’s Blog to read the latest posts.

*IMNewswatch would like to thank James Brown for granting exclusive permission to reprint this latest blog post.


James Brown

 

 

 

 

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