Search and Display together provide a 22% conversion rate lift over Search, according to a survey by Atlas Institute.


Search and Display together provide a 22% conversion rate lift over Search, according to a survey by Atlas Institute.

Atlas Institute analyzed eleven advertisers who track display media and sponsored search clicks through Atlas for the month of April 2006.

Key findings of the survey include:

– ‘Users exposed to search and display convert at higher rate

– The conversion rate was 22% higher than search alone and 400% higher than display only

– Users who exposed to both search and display media outperformed those who only interacted with search

– Users exposed to both search and display media, showed higher search click-to-conversion rates’.

The survey report has offered four guidelines for the advertisers:

– ‘Measure the synergistic effect between your search and display campaigns

– Buy display media that maximizes reach to users who have clicked on your sponsored listings

– To increase conversion rates, maximize the reach of your campaigns and reduce frequency

– Advertisers should track these media centrally so that cross-channel impact can be measured and optimized’.

Atlas Institute is a provider of marketing tools and expertise for agencies, marketers and publishers.

LINKS:

To read the complete report, click here.

The report is in Pdf format. You will need Adobe Acrobat Reader to view this file. To download Adobe Acrobat Reader, click here.

To visit Atlas Solutions website, click here.

 

 

 

 

 

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