Google Builds ‘Lines of Defense’ to Detect Invalid Clicks

Google has built four ‘Lines of Defense’ for detecting invalid clicks, according to a report by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU.

Google has built four ‘Lines of Defense’ for detecting invalid clicks, according to a report by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU.

As part of the clikck-settlement case with Plaintiffs, Google allowed Dr. Alexander Tuzhilin to detect methods, policies, practices, and procedures implemented by Google to protect the advertisers.

According to Google blog: “The bottom-line conclusion of the report is that Google’s efforts against click fraud are in fact reasonable.

At several points in his report, he calls out the quality of our inspection systems and notes their constant improvement.

It is an independent report, so not surprisingly there are other aspects of it with which we don’t fully agree. But overall it is a validation of what we have said for some time about our work against invalid clicks.” [source]

Google blog has posted the excerpts of Dr. Tuzhilin’s report.

LINKS:

To read the complete blog post, click here.

To visit Google, click here.