76% of respondents reported an increase in website traffic as a result of their blogs, according to a survey sponsored Cymfony and Porter Novelli.


76% of respondents reported an increase in website traffic as a result of their blogs, according to a survey sponsored Cymfony and Porter Novelli.

Key findings of the survey include:

– 63% started their blog to participate in the medium and not to satisfy a specific need

– 76% reported increase in their web traffic due to their blogs

– 37% blog at least once or multiple times per day

– 39 percent blog several times a week

– 24% blog once a week or less

– 57% are not having blogging guidelines

– 71% are not happy with the level of interaction on their blog.

Cymfony and Porter Novelli are going to host a free webinar to present more findings of the survey.

Webinar details:

Title: ‘Corporate Blog Learnings — The Discovery Age’

Day/Date: Tuesday, July 25, 2006

Time: 12:00 p.m. EDT

Cymfony is a market influence analytics company. Porter Novelli is a public relations company.

LINKS:

To read the complete press release, click here.

To register for the webinar, click here.

To visit Porter Novelli website, click here.

To visit Cymfony website, click here.

 

 

 

 

 

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