Fortune Interactive has announced the first part of its findings on how leading search engines determine the rankings of web pages.


Fortune Interactive has announced the first part of its findings on how leading search engines determine the rankings of web pages.

Fortune Interactive used its SEMLogic technology for the research. It made a search for the keyword ‘laptop’ on Google, Yahoo and MSN.

Key SEMLogic findings on the top ten web pages ranked for ‘laptop’ on the Google, Yahoo and MSN include:

– “Off-page optimization factors out-weighed any on-page optimization factors

– In-bound link quality was the most important factor across all three engines. However, each engine’s optimal range for link quality was different

– In determining in-bound link quality, the reputation of the originating web page was more important than the page’s relevance to the keyword ‘laptop’

– In-bound link quantity was the least important factor among off-page factors

– The most important on-page factor for Google was title-tag keyword density

– Web pages that successfully ranked across the engines all had strong values in at least the two most important influential factors for each search engine respectively.” [source]

Mike Marshall, Fortune Interactive, said: “Our research found the range of optimal values for a key metric varies across search engines and the importance of a metric varies even down to the key phrase level”. [source]

LINKS:

To read the complete press release, click here.

To visit Fortune Interacive website, click here.

 

 

 

 

 

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