Interpublic Group and Facebook have announced a partnership.


Interpublic Group and Facebook have announced a partnership.

Interpublic Group will participate in marketing programs of Facebook, including online advertising and promotions. Interpublic will also acquire less than one-half of one percent of Facebook.

Michael I. Roth, Chairman and CEO of Interpublic, said: “The strategic partnership will give us access to the youth market and a platform from which to learn about the dynamics of social networks and participate in this increasingly important medium”. [source]

Mike Murphy, VP Media Sales at Facebook, said: “This relationship benefits both Facebook and Interpublic since we share the strategic focus on consumer insights into the youth market. With this focus, we will be able to deliver more innovative advertising solutions to all marketers”. [source]

LINKS:

To read the complete press release, click here.

To visit IPG website, click here.

To visit Facebook website, click here.

 

 

 

 

 

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