Perry Marshall has updated “The Definitive Guide to Google AdWords”. Marshall says, “Updated & Current with the Latest 2006 Developments – Including Google’s new Keyword States & Minimum Bids”.


Perry Marshall has updated “The Definitive Guide to Google AdWords”.

Marshall says, “Updated & Current with the Latest 2006 Developments – Including Google’s new Keyword States & Minimum Bids”.

Sales Letter Title

The Definitive Guide to Google AdWords sales letter title is:

“How to Double the Customers on your Website in 30 minutes or Less, with Google AdWords… And Beat the Learning Curve, FAST

Already Advertising on Google? Get 70% or More Visitors, for Less Money than You’re Paying Right Now”

Features and Benefits

According to Marshall, The Definitive Guide to Google AdWords is:

– “A system that transforms your Internet Advertising strategy into a systematic, predictable, cash-flow multiplier

– 40+ case studies from 10 different industries – from Information Technology and Computers to Books, Videos and Seminars; from Consumer Products to Affiliate Programs to Health Care – Examples that apply to your business

– How to get more visitors, but still pay less money, even when more and more bidders are jumping in every day”

The tool kit includs the following:

– Fast-Start Guide gives a Blow-by-Blow example of setting up a real Google AdWords campaign for a real company: The wrong way (very typical, and it always fails) and the right way

– How to consistently buy clicks for only 5-10 cents on Google, that would cost you $1.00 or more on Overture.

– A revolutionary, effective new keyword insertion approach that prevents your keywords from being put ‘On Hold’ and disabled

– The very latest 2006 AdWords developments: Dynamic Keyword Insertion; The new rules that affect affiliate marketers; Google’s Budget Optimizer; Better landing pages and sales conversion tracking; Expanded Phrase Matching and More

– Easy, ingenious “tweaks” that boost click-thru rates by 30 to 300% – this makes a huge difference, because Google will give you more visitors for the same amount of money!

– 40 specific examples and numerous case studies, including ads, the keywords, bid prices and bottom-line numbers from real companies in ten different industries.

– Screen shots of actual Google campaigns, so you get an insider’s view of how it really works. You see how their campaigns developed over time, what worked, what didn’t work and why

– Some keywords cost 5 cents a click. Some are 5 dollars a click. A few cost 50 dollars!

– Google Image Ads: Fresh insights on how to get this new advertising medium to work for you, bringing you even more qualified customers from every corner of the Internet

– Several specific strategies for dealing with Google’s “no popups” rule – methods that are much more effective, and don’t annoy your customers

– An entirely new and updated Frequently Asked Questions section for 2006, accumulated from four different seminar audiences, covering nearly every aspect of Pay Per Click advertising.

– Are you on a tight budget? Limited to a few dollars a day? Discover how to turn the “80/20 rule” upside down and cut your ad spend by as much as 95%

– What to do when bid prices are $5 to $10 per click in hyper-competitive categories – how to break in when you’re “locked out” of a tight game

– A clever, highly unusual strategy for non-profit organizations that brings tons of visitors for pennies

– How to use Pay Per Click market intelligence to optimize your web pages to get FREE traffic from search engines

– An incredibly simple, one-page “cheat sheet” shows you how to get more people to take action when they visit your site

– Ten Times the traffic for less money: A rarely used, powerful method that gets 10-20% of people to click on your ads, instead of the usual 1-2%, without spending a penny more”

Three Versions of the Tool Kit

“There are three versions of this highly capable toolkit:

1) Digital Basic: The course in Adobe Acrobat PDF, with 40 case studies from 10 different industries, real screen shots and exhaustive Q&A on dozens of topics. This truly is THE Definitive Guide to Google AdWords.

2) Enhanced: The full Definitive Guide, plus full, unedited audio recording of Yanik Silver’s killer Internet Traffic Stampede teleseminar covering Google AdWords. Plus you get to eavesdrop on two advanced coaching sessions with my students – listen as we “tear apart” not only Google campaigns but also entire web strategies — then put them back together. Also: Includes “Advanced Strategies for Making Your Website Pay” with online marketing pioneer KenVideo Definitive Guide to Google AdWords McCarthy.

But that’s not all. I’ve added yet another bonus for the Enhanced version: The Definitive Video Guide to Google AdWords. That’s right, in streaming video you can watch campaigns being built right on your computer screen.

Instant video tutorials help you master AdWords with no manuals and no complicated files. It’s like having a world-class AdWords expert sitting right there with you at your PC and teaching you everything.

Plus you also get “Jet Fuel for Google Cash” – an expert, authoritative guide to using affiliate marketing and the Google Cash method to go from toe-hold to foot-hold to strangle-hold in any market, at maximum speed.

3) Enhanced With Coaching: Everything I just told you about above, but it is also shipped to you with Audio CD’s. Plus you get to participate in three private small-group coaching calls in which you will be able to discuss your questions and challenges in detail. You’ll also get MP3s of the coaching calls, in case you miss one or want to review the material later.

Price

The price of The Definitive Guide to Google AdWords:

1. Digital Basic – $49

2. Expanded Version with Bonus Audio Seminars – $97

3. Deluxe, Hard Copy shipped to you with Teleconference Coaching – $197

Guarantee

Marshall offers a three-part money-back guarantee for The Definitive Guide to Google AdWords.

“1. If you’re unhappy with this course for any reason, tell me within 30 days for a full and courteous refund.

2. If you implement my strategies and you don’t cut the cost per click of your existing campaigns by an absolute minimum of 25%, tell me within 90 days for a full, no-hassle refund. (Many, many customers slash their ad cost by 50%, 70%, even 80 or 90%!)

3. If you’re not able to test new ideas at lower cost, find new markets and discover new customers because of this toolkit, just let me know within 90 days and you’ll receive a full and courteous refund”.

Free eCourse

Marshall offers a five-day free mini-course titled “5 Days to Success with Google AdWords”.

Links

Go to The Definitive Guide to Google AdWords for more information.

Go to Perry Marshall to sign up for a five-day free mini-course.

 

 

 

 

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