Content category influences RSS ad performance. Full-text feeds and summary feeds get similar click-through rates, according to a report by Pheedo.


Content category influences RSS ad performance. Full-text feeds and summary feeds get similar click-through rates, according to a report by Pheedo.

Key findings of the report include:

– Most of the RSS content viewers are newsreaders

– Summary Feed CTR changes frequently

– Most of the publishers are going for Summary Feeds

– Bloglines and MyYahoo! provide most of the RSS Content

– Standalone ads are growing more than inline ads

– RSS ad performance depends on the content level

– The average CTR of a standalone RSS is 2.76%

– The average CTR of an inline RSS ad is .45%

– Tuesday is the best day for feed reading

– Ads in every post are performing well for publishers

To read the complete report, click here.

The report is in PDF format. You will need Adobe Acrobat to read this report. To download a free acrobat reader click here.

To get information about Pheedo, click here.

 

 

 

 

 

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