Digital advertising technology provider DoubleClick has agreed to acquire Falk eSolutions. Falk clients will migrate to DoubleClick and get to use its DART platform. The objective is to bring together the strengths of both companies in digital advertising, search, optimization and rich media as well as to expand the market in Europe.


Digital advertising technology provider DoubleClick has agreed to acquire Falk eSolutions. Falk clients will migrate to DoubleClick and get to use its DART platform. The objective is to bring together the strengths of both companies in digital advertising, search, optimization and rich media as well as to expand the market in Europe.

Falk’s corporate brand and AdSolution ad management platform is planned to be migrated over time.

DoubleClick’s DART solution will remain the ad management platform of choice for the combined company.

Falk clients who transition over to DoubleClick will benefit from DoubleClick’s DART platform and search, optimization and rich media capabilities.

AdPepper, one of the largest Falk customers, is among the first to commit to migration following the closing.

David Rosenblatt, CEO of DoubleClick, said: “The acquisition will complement DoubleClick’s strong focus in digital advertising, our innovative research and development, and our ongoing investment in search, optimization and rich media”. [source]

Thomas Falk, CEO of Falk, said: “The acquisition will have a positive impact in Europe, where Falk’s strength in Germany and the Benelux markets complements DoubleClick’s strength in the United Kingdom and France”. [source]

 

 

 

 

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