Dynamics Direct has added new features to its Dynamic Messenger email marketing platform. The software is made to store individual customer records and marketers can use the software to view, query and report on the purchase data through Dynamic Messenger’s interface.


Dynamics Direct has added new features to its Dynamic Messenger email marketing platform. The software is made to store individual customer records and marketers can use the software to view, query and report on the purchase data through Dynamic Messenger’s interface.

David Scifres, Vice President of Internet Services at Affinity Group, said: “This new feature of Dynamic Messenger provides two important benefits to AGI; First, it immediately tells us exactly how much revenue an email campaign generated. Secondly, it provides our marketing team with visibility to customer purchase history which helps us identify our best customers and communicate to them appropriately”. [source]

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