WebTrends has launched WebTrends Marketing Lab. WebTrends Marketing Lab is a Marketing Performance Management solution aimed at helping businesses measure the effectiveness of online direct marketing campaigns.


WebTrends has launched WebTrends Marketing Lab. WebTrends Marketing Lab is a Marketing Performance Management solution aimed at helping businesses measure the effectiveness of online direct marketing campaigns.

According to Piper Jaffrey, online marketing is predicted to reach over $55 billion globally by 2010.

Greg Drew, CEO and president, WebTrends Inc, said: “Marketers can now easily and immediately increase their ROI, not just through highly effective campaign spending or optimized conversion scenarios, but by targeting and engaging those customers most likely to complete the action they desire.

This essentially shifts the focus from improving the industry standard conversion rate of 2-5 percent, to the larger opportunity of how to convert the other 95-98 percent of prospects.” [Source]

WebTrends Marketing Lab allows customers to use key performance indicators to understand the cause and effect of their marketing programs. It also allows them to create relationship marketing campaigns.

WebTrends Marketing Lab is founded on WebTrends Analytics, which enables organizations to monitor Key Performance Indicators (KPI).

For more information on WebTrends Marketing Lab, click here.

 

 

 

 

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