Online Newspaper ad spending has reached $2 billion for the year 2005, a 31.5% increase from the previous year. For 2005 fourth quarter, ad spending in newspaper websites reached $552 million, a 32.5% increase, and the double digit growth has been continous for the seventh consecutive quarter.


Online Newspaper ad spending has reached $2 billion for the year 2005, a 31.5% increase from the previous year. For 2005 fourth quarter, ad spending in newspaper websites reached $552 million, a 32.5% increase, and the double digit growth has been continous or the seventh consecutive quarter.

NAA President and CEO John Sturm. “Not only have newspaper Web sites captured a large and growing audience, but these ad spending estimates for 2005 demonstrate that newspapers are successfully monetizing the value of their Internet investments, leveraging online advertising opportunities and building consumer loyalties on the Web”.

Sturm added, “This is our seventh consecutive quarter of (double digit) online ad spending increases, and we expect this upward trend to continue as more publishers solidify their leadership positions online with innovations and brand extensions that appeal to their audiences”. [source]

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