Marketers have indicated online budgets for 2006 are up and they will invest money in RSS, blogs and video ads. 40% will invest in adding RSS feeds this year, 35% will invest in in-house blogs, 30% will place ads on third-party blogs, and 27% will invest in video ads, according to Marketing Sherpa.


Marketers have indicated online budgets for 2006 are up and they will invest money in RSS, blogs and video ads. 40% will invest in adding RSS feeds this year, 35% will invest in in-house blogs, 30% will place ads on third-party blogs, and 27% will invest in video ads, according to Marketing Sherpa.

“More than half (52%) of marketers surveyed described paid search performance for 2005 as “great-outperforms other tactics,” edging out e-mail marketing to house lists, which came in second at 47%, according to an annual survey by ad:tech conducted with research company MarketingSherpa”. [source]

Other findings of the study include:

52% of marketers said email to rented lists topped their list of tactics that performed poorly.

36% were for behavioral targeting. In 2004, 41% preferred behavioral targeting.

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