Unica is going to acquire Sane Solutions for $26-$28 million. The purchase will be made for $22.8 million in cash, and the rest in Unica common stock.


Unica is going to acquire Sane Solutions for $26-$28 million. The purchase will be made for $22.8 million in cash, and the rest in Unica common stock.

Yuchun Lee, co-founder and CEO of Unica, said: “This acquisition is a key step towards delivering Unica’s vision for EMM, and is a game changing event for the industry. Unica has a leadership position in the EMM market, and we believe we are now the only company capable of delivering an end-to-end, cross-channel marketing solution.

The acquisition also provides Unica with a proven solution to win the market for web analytics and internet marketing. The addition of Sane Solution’s powerful and business-oriented solutions will enable marketers to capture, analyze and act on cross-channel intelligence to deliver unprecedented levels of customer loyalty, profitability and operational efficiency.” [Source]

Sane Solutions is the developer and marketer of NetTracker line of website traffic analytics solutions. Sane Solutions is a web analytics vendor.

The acquisition is expected to complete before March 31, 2006.

 

 

 

 

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