19% of online advertisers believe that click fraud is a moderate problem, according to SEMPO. 45% said they have not tracked it much, but are worried.


19% of online advertisers believe that click fraud is a moderate problem, according to SEMPO’s The State of Search Engine Marketing 2004.

45% advertisers said they have not tracked it much, but are worried. 26% said it is not a significant concern, while 5% said they have never heard of it before.

Kevin Lee, a member of the SEMPO Board of Directors and Chair of the association’s Research Committee, said: “Search engine traffic is among the most valuable traffic to a web marketer due to the state of mind of a searcher.

Click fraud, charging marketers for poor quality non-converting clicks, could poison the well.During our recent research project, we got some great data on what marketers and agencies think about click fraud.” [Source]

10% of small advertisers considered click fraud to be a significant problem that they had tracked.

To download the research report, Source.

 

 

 

 

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