10% of Marketing Budgets to Shift to Word-of-Mouth

10% of traditional marketing budgets will be shifted to word-of-mouth, buzz marketing, and viral marketing. Companies allocated 31% to traditional advertising, but this number will fall to 22% in 2006, according to Blackfriars Communications.

10% of traditional marketing budgets will be shifted to word-of-mouth, buzz marketing, and viral marketing. Companies allocated 31% to traditional advertising, but this number will fall to 22% in 2006, according to Blackfriars Communications.

Carl Howe, a principal of Blackfriars, said: “Advertising has hit a one-year low as a percentage of the marketing budget, and fully half of the companies we interviewed are increasing their investments in non-traditional marketing techniques such as word of mouth, buzz marketing, and viral marketing”. [source]

Blackfriars analyzed the responses of 102 senior business executives to questions about their marketing budgets, attitudes, and spending to set this quarter’s marketing index.

Blackfriars has published research report titled “Marketing 2006: 2006’s Timid Start”.

The report includes: Actual fourth quarter 2005 spending, projections of first quarter 2006 marketing budgets, and detailed analysis of executive attitudes toward marketing. It also includes full-year 2006 marketing budgets.

To order for the survey report titled, “Marketing 2006: 2006’s Timid Start” (20 pages), at $495, click here.