Online marketing firm MIVA has launched Agency Center 1.0, a single interface for agency marketers to manage their multiple SEM accounts. Miva is also broadening the free access of its API so as to allow enterprises to fully automate ad campaign management programs from account set-ups to reporting.


Online marketing firm MIVA has launched Agency Center 1.0, a single interface for agency marketers to manage their multiple SEM accounts. Miva is also broadening the free access of its API so as to allow enterprises to fully automate ad campaign management programs from account set-ups to reporting.

“Miva garnered 1 percent of search spending this past holiday season, according to a survey of media executives conducted by Deutsche Bank in conjunction with MediaPost and released in mid-January. That same study showed that 57 percent of search spending went to Google, while Yahoo garnered 23 percent of spending, and MSN accounted for 5 percent. Ask Jeeves also got 1 percent”. [source]

 

 

 

 

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