Responsys has acquired Inbox Marketing. With the acquisition, Responsys aims at expanding the breadth and depth of its professional and account services capabilities.


Responsys has acquired Inbox Marketing. With the acquisition, Responsys aims at expanding the breadth and depth of its professional and account services capabilities.

Dan Springer, CEO of Responsys, said: “INBOX offers an unmatched ability to diagnose, design, and deliver integrated programs that help companies measurably optimize the customer experience across the lifecycle while maximizing every marketing dollar.” [Source]

As part of the transaction, Responsys will maintain Inbox Marketing’s San Francisco office and retain all Inbox employees. The Inbox Marketing executive team will take up leadership positions in the professional services organization at Responsys.

Responsys is a provider of on-demand email and lifecycle marketing solutions. Responsys’ clients include Avery Dennison, Avis Europe, CDW, Continental Airlines, Deutsche Lufthansa, Lands’ End, Office Depot, PETCO, Salesforce.com, and Sharper Image. Responsys’ is based in California, with offices in London, New York, Chicago, Portland and Oregon.

Inbox Marketing is a direct sales, marketing and communications solutions provider. The company helps create email campaigns, and optimize ROI.

 

 

 

 

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