Advertising.com has launched an automated rich media network. The network provides advertisers with a resource for delivering rich-media campaigns.


Advertising.com has launched an automated rich media network. The network provides advertisers with a resource for delivering rich media campaigns.

The network comprises rich-media inventory from online publishers. The rich-media serving capabilities of the new network will include floating, auto-expandable, and sound-enabled creatives.

Scott Ferber, president and CEO of Advertising.com, said: “Until now, advertisers who wanted to run the most advanced rich-media ads had to hand-pick publishers that could handle them. It meant managing multiple placements with multiple specifications, and it limited the volume of consumers that could be reached.

Our new network eliminates these issues. With a single ad buy and a single set of creative specifications, advertisers can reach millions of users each month across leading rich-media-enabled websites.” [Source]

Advertising.com has also standardized ad specifications for the network and has established partnerships with media vendors Eyeblaster, PointRoll and Dart Motif. Advertisers can create and serve rich-media campaigns without additional serving fees.

 

 

 

 

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