87% of consumers prefer to read online news for free and they do not mind the pop-up and banner advertisements. 37% have purchased a product or service because of Internet ads on news sites, according to Zoomerang survey.


87% of consumers prefer to read online news for free and they do not mind the pop-up and banner advertisements, according to a survey commissioned by VitalStream. 37% have purchased a product or service because of Internet ads on news sites.

Zoomerang conducted the survey for VitalStream and studied 740 Internet surfers, in November 2005.

The findings of the survey include:

87% of respondents don’t mind banner, Flash and pop-up ads appearing on their screens if it means online content doesn’t come with a price.

Ads are actually quite effective, with over one-third, or 37 percent, of respondents admitting that they have purchased a product or service online because of an Internet ad.

Paul A. Palumbo, research director with AccuStream iMedia Research, said: “As the broadband-connected public spends more time consuming multimedia via the Internet, and publishers react by making more content available, advertisers and advertising dollars are naturally flowing in that direction too”. [source]

 

 

 

 

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