According to a research by Nielson/NetRatings, Vonage Holdings was the top web advertiser for Dec 2005. General Motors and LowerMyBills were next in the list.


According to a research by Nielson/NetRatings, Vonage Holdings was the top web advertiser for Dec 2005, with an estimated spending of $39 million.

General Motors and LowerMyBills.com were next in the list, with 12.44 million and 10.43 million estimated spending respectively.. They were followed by NexTag.com, United Online, BellSouth Corporation, SBC Communications, Dell, Netflix and Scottrade.

The estimated spending reflected CPM-based advertising alone, and excluded search-based advertising, paid fee services, performace based campaigns, sponsorships, partnership advertising, email and direct response.

“Example: An estimated 1.6 billion Scottrade, Inc. ads were rendered for viewing at the cost of approximately $7.6 million during the surfing period.” [Source]

The research also released data on Top 10 Websites by Parent Company, Top 10 Websites by Brand, and @Plan Profile Points for iTunes Users (U.S)

For more information, click here.

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