Online ad spend has increased 15 percent in the fourth quarter of 2005 from the third quarter, according to media executives. This exceeds the forecast made earlier which predicted a 10% increase.


Online ad spend has increased 15 percent in the fourth quarter of 2005 from the third quarter, according to media executives. This exceeds the earlier predictions related to the increase in ad spending.

In the earlier study conducted by Deutsche Bank and Media Post the expected increase was 10%

“The spending surge is likely to continue during this quarter, reported Deutsche Bank. Sixty percent of respondents said their clients would likely put more money into Web advertising in the fourth quarter than the third; more than one in three media executives, 36 percent, predicted an increase of more than 10 percent”. [source]

To read about the third quarter findings click here.

 

 

 

 

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