MSN has launched MSN Profiler, an audience profile tool. The tool allows advertisers to search demographic profiles on MSN users.


MSN has launched MSN Profiler, an audience profile tool. The tool allows advertisers to search demographic profiles on MSN users.

Marc Bresseel, regional sales director at MSN EMEA, said: ” We use ComScore’s global online research panel, the largest in the world, which allows us to track audience groups’ online behaviour in detail.

It also enables us to provide media planners/buyers with the insights required to effectively produce tailored and pan-regional campaigns.” [Source]

MSN Profiler allows users to enter key demographic data and get the top 10 MSN sites that can be targeted to the desired audience.

To access MSN Profiler, click here.

 

 

 

 

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