Google Base is diverting links from the search results page to an intermediate page. This page gives users more information on the search query before they click on the destination page.


Google Base is diverting links from the search results page to an intermediate page. This page gives users more information on the search query before they click on the destination page.

Bindu Reddy, Product Manager, Google Base, in the Google Base Blog, said, “This change allows us to experiment with how you browse and search on Google Base and see related items.

We want to measure how this navigation changes the number of searches and other ways people will use it. In the future we plan to test a number of other navigation changes in order to optimize the Google Base experience.” [Source]

Search results that display Google Base items on Froogle, Google Local and Google will take the user directly to the item URLs.

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